TSE Research provides affordable and cost-effective tourism research & insights to the highest professional standards.
Identifies visitor profile, experience, enjoyment, spend, likelihood to return and recommend others to visit. It also measures the success of marketing and campaigns to attract visitors. By focussing on key measures of the visitor experience we provide feedback on areas of success, aspects to improve and how to drive further visitor growth and satisfaction (leading to advocacy rather than more basic ‘satisfaction’).
The most successful tourism destinations connect with visitors on various levels; These are the key ‘depth of visitor experience’ measures (uniqueness, emotional connection, experience-delivery, advocacy, loyalty). We measure how your destination performs against ‘expected’ levels.
The UK-Tourism segmentation profiles visitors by their motivations and behaviour in the tourism market. These clarify which segments you have most success in attracting and specific ways of attracting different segment groups.
The motivations, experience and depth-feedback from visitors is obtained, in their own words and using first-hand descriptions of their visit (what they liked, contributed to their satisfaction etc). This more qualitative approach often uncovers telling insights not normally captured in such candid terms by pure quantitative feedback.
We analyse the content, strength and tone of messages across different social media platforms to deliver report and recommendations about your destination, event or attraction.
This approach identifies all aspects of the visit from those acting as genuine visitors. This can measure a wide range of service, delivery and experiential aspects of the visit, and assess the degree to which performance objectives are being met.
Interviewing current non-visitors, we identify the potential to attract visitors from different segments, demographics and regions through targeted marketing. We highlight the barriers to visiting and what can be done to overcome them.
This includes perceptions of the experience delivered as well as aspects such as pricing, awareness, competition strength, etc. It identifies the types of experience visitors may seek in your destination, their image of the destination and degree to which they see your destination as offering distinctive and compelling experiences.
Syndicated research to identify the decision making process about domestic holidays and short-breaks.
We identify the stages in decision making, the timing and speed which decisions are made, the influence of different information sources at each stage of the decision process, and what are the decisive factors which influence the final decision.
The research will identify distinct steps which tourism authorities can take to influence the decision and how to boost visitor numbers through targeted marketing based on the known decision process.
As assessment of the image of a destination, how it compares to other rival destinations, and how it may be enhanced through marketing and product improvements. The research also identifies the sources of image attributes, ie reasons for holding various images/associations of the destination.
An evaluation of the success of specific marketing campaigns, which identifies the degree to which the campaign raised awareness, interest and attracted visits. It also places a ROI estimate for the campaign.
We are licensed to conduct the industry benchmark Cambridge Model, which identifies the economic impact of a destinations’ tourism industry on the local and regional economies.
We also use the PRIME model to evaluate the economic impact of a specific attraction or event on the local economy.
The modelling approach goes beyond direct visitor spend and demonstrates the overall effects which tourism and visitors have in the local economy, including the direct and indirect impacts.
Research amongst recent visitors to assess specific stages of their visit, and the degree to which each enhanced or detracted from the experience.
It also identifies the degree to which a visitor becomes an advocate for the destination/attraction, and the specific factors which encouraged them to be so.
We also highlight specific areas of strength and aspects which can may be enhanced to deliver success in future Stages of the visit are Pre-visit, information, Arrival, During visit, Post-visit.
An approach where various strands of information about the visitor economy are brought together for a wholistic understanding of the visitor economy. This is accompanied by benchmarking (where possible) and recommendations about possible marketing approaches to maximise future success. The ‘data-warehouse’ can be updated periodically to track progress and act as an important focus to drive growth across the local tourism sector.
Case studies to identify tourism strategies and tactical initiatives which succeeded in other destinations. This can focus on certain sectors such as accommodation, visitor accommodation, medical tourism etc. Important lessons can be learned from the success (and otherwise) of ‘benchmark’ destinations.
If you would like to find out more about how TSE Research can help you and your organisation please contact us on:
Tel: 023 8062 5522